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We know social workers serve their clients and their communities on any given day.
We know we are a profession dedicated to communities, families and individuals.
We know that we need to tell more people, with pride, about the good work we do.
The National Social Work Public Education Campaign has created tools for social workers to use to educate people about the breadth and depth of the profession. We have created advertising, public relations and marketing materials that tell people about the profession. Now, we have a video that will show people that, on any given day, social workers help in so many ways.
This 5-minute video features three dynamic social workers:
Sue Matorin is a New York City clinical social worker at New York Presbyterian Hospital.
Jennifer Perez is a medical social worker who specializes in working with trauma patients and their families at the University of North Carolina Medical Center.
William Bell is the president and CEO of Casey Family Programs in Seattle who works to enact change in the nation’s foster care system.
These professionals highlight three distinct areas of social work practice and give viewers a snapshot of the important work social workers do.
Goals of video
Educate the public about what social workers do
Demonstrate the depth and breadth of the profession
Provide another tool for social workers to reach out to the public
Where can I see On Any Given Day?
…On PBS. NASW has secured sponsorship placement on public broadcasting stations across the country through Spotlight On programming.