Year-long NASW Initiatives
Social Work Month is an opportune time each year to organize multiple outreach activities that enhance the public awareness of social work. It adds the value of timeliness to any information you send out.
The National Association of Social Workers has year-round activities that promote the awareness of social work every day. Work goes on all year long through National, NASW Chapters and individuals to promote and advance the profession.
Social Work Month is the time to marry these activities – highlighting the ongoing activities of the Association with the timely ones taking place in March.
National Social Work Public Education Campaign
The National Social Work Public Education Campaign is a multi-year effort led by the NASW to improve the perception of social work with the public. The goals of the campaign are to:
- increase the awareness of and respect for the social work profession
- educate the public on the breadth and depth of social work practice
- expand perceptions of who can benefit from social work services
- attract young people and career changers to the profession
The tools for the campaign are designed to complement the annual Social Work Month efforts. Feel free to integrate information that is provided through the campaign with the tools provided here for Social Work Month 2007 to offer the public the most compelling view of social work.
Social Work Reinvestment Initiative
The Social Work Reinvestment Initiative is a newly minted effort led by NASW which is designed to enhance and improve the social work profession. The goal of this initiative is to
Pursue legislative, policy, and regulatory mechanisms that recognize the role of professional social workers in the delivery of health and human services and in improved outcomes for individuals, families and communities.
NASW plans to use this initiative to unify the profession of social work under the common goal of a piece of national legislation – the Social Work Reinvestment Act, which will include supports for the social work profession.
The NASW Chapters are gathering in April 2006 in Washington, DC for a national lobby day and planning meeting for the Social Work Reinvestment Initiative. More details will be forthcoming.
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