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Celebrate Social Work Month – March 2008
The 2008 Social Work Month
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Each year social workers across the country celebrate the profession during March – National Professional Social Work Month. We reflect on the history of the profession, celebrate the important work that is currently being done and look toward a future of promise for the individuals, families and communities we serve.
Our focus for Social Work Month is a central tenet of social work – building on strengths. The foundation for growth and change in an individual, a family and a community are their strengths. More than 600,000 social workers are educated in the “strengths perspective” which emphasizes working with client or community resources, capabilities, support systems, and motivations to meet current challenges.
All individuals, families and communities have strengths. Understanding and utilizing these strengths are essential to improving emotional health and well-being.
The Social Work Month 2008 logo signifies the connections that social workers provide between the areas from which people draw their strength – home, health, family, friends, and communities.

Goals of Social Work Month 2008
NASW, with the help of chapters and individuals, hopes to accomplish the following with Social Work Month outreach:
- Expand the public perception of the breadth and depth of social work.
- Reach out to the media, both nationally and locally, to promote the importance of social work services and social work professionals to society.
- Promote a theme that resonates with and builds pride in social workers.
- Increase understanding of social workers’ role in working with families and communities.
This online toolkit includes:
- History of Social Work Month
- Key messages for Social Work Month 2008
- Information on NASW year-round initiatives, such as the National Social Work Public Education Campaign and the Social Work Reinvestment Initiative
- Facts about social work and family strengths
- Press Release Template
- Sample Letter to the Editor
- Sample Op-Ed
- Social Work Month Proclamation
- Public Service Announcements
- Media Outreach Tips
- Suggestions for leveraging Social Work Month 2008
If you have any questions about Social Work Month 2008, please contact NASW Communications at media@naswdc.org.
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