New Social Work Recruiting Tools

From the growth of the Social Workers: Help Starts Here campaign, we know that the depth and breadth of who social workers help and how they help is positive news.  We are expanding on this strategy by developing recruitment tools and promotions that demonstrate the widest career options for people interested in serving those in need.

With the Social Work Reinvestment Initiative and the NASW Career Center taking off, this is a great time to show potential social workers all that a degree and career in social work has to offer.

For starters, we are building a highly interactive tool as part of www.HelpStartsHere.org that will give people more information about career paths in the profession of social work.  The tool is called “50 Ways to Use Your Social Work Degree.” 

In the 50 Ways tool, we will identify social workers of different ages, ethnicities, practice specialties, geographic locations and responsibility levels to profile.  Some will have written profiles, while others will have more interactive elements including blogs, interviews or photo albums.

We will launch the site in March with the first 50 social worker profiles, and then encourage other social work professionals to write about their experiences in the profession.   The goal is to build a positive online conversation between seasoned professionals and prospective social workers. The stories will showcase many different career possibilities.

In addition to the “50 Ways” profiles, we are including more information about different social work areas of practice, quizzes to help guide people to a career in social work and other recruitment tools.

NASW will be working closely with the programs and schools of social work to bolster the recruitment efforts of the entire profession.  We all share the same goal of recruiting socially conscious and talented students to become professional social workers.

Be on the look out in March 2009 for this exciting new recruitment tool for social workers at 50ways.helpstsartshere.org.   

For more information, contact media@naswdc.org.