PSA Copy Ideas

Here are several PSAs that can be used during Social Work Month 2010 and throughout the year.  Tips:

• 30-second spots are about 65 words.  
• Head the spot with the name of the originating organization, its address, and telephone and fax numbers. Include contact information (name, phone, e-mail address).
• Title your spot and give the length at the beginning, not the end.
• For ease of reading, type all radio spots in upper case, double-spaced.
• Talent directions, if any, should be upper and lowercase in parentheses.
• Deliver the scripts to your local radio stations to the traffic manager or public service director.
• In the script, make sure you include contact information and your Web site URL.

Social Workers Help Communities  :15

(Announcer):HERE’S A JOB FOR YOU. REACH OUT TO PEOPLE IN NEED AND MAKE A REAL DIFFERENCE ONE LIFE, ONE FAMILY, ONE COMMUNITY AT A TIME. IMPOSSIBLE? NOT IF YOU’RE A SOCIAL WORKER. MARCH IS NATIONAL SOCIAL WORK MONTH. VISIT SOCIAL-WORKERS-DOT-ORG TO LEARN MORE.

Social Workers Help People  :15

(Announcer): SOCIAL WORKERS MAKE A DIFFERENCE IN MANY LIVES. WANT TO MAKE A LASTING CHANGE IN YOURS? A SOCIAL WORKER CAN HELP YOU FIND NEW OPTIONS AND A FRESH START. GO TO HELP-STARTS-HERE-DOT-ORG TO FIND OUT HOW SOCIAL WORKERS INSPIRE ACTION.

Social Worker Appreciation  :15

(Announcer): A NEIGHBOR. A FRIEND. A FAMILY IN NEED.  A SOCIAL WORKER IN YOUR COMMUNITY JUST MADE LIFE WORK BETTER FOR SOMEONE YOU CARE ABOUT. LET THEM KNOW THEY MATTER. MARCH IS NATIONAL SOCIAL WORK MONTH. VISIT HELP-STARTS-HERE-DOT-ORG TO LEARN MORE.

Social Worker Recruitment :30

(Announcer):HELP A TEENAGER GET OFF DRUGS, AN ELDERLY PERSON FIND NEW FRIENDS, A MOTHER GET CHILDCARE, AND THOSE WITH MENTAL ILLNESS START TREATMENT. TOUGH DAY AT THE OFFICE? NOT FOR SOCIAL WORKERS. HELP OTHERS UNDERSTAND HOW SOCIAL WORKERS RAISE THE QUALITY OF LIFE FOR EVERYONE. VISIT BE-A-SOCIAL-WORKER-ORG TO LEARN ABOUT CAREERS WITH PURPOSE.

Social Worker Recognition :30  (MP3 sample provided by NASW West Virginia, 2010)

(Announcer): SOCIAL WORK IS A GROWING FIELD WITH MANY OPPORTUNITIES TO HELP PEOPLE IMPROVE THEIR LIVES. PAULA TAYLOR HAS SUPPORTED CHILDREN AND FAMILIES IN MARION AND MONONGALIA COUNTIES FOR 28 YEARS. SHE IS PERSONALLY AND PROFESSIONALLY INVOLVED IN MAKING OUR COMMUNITY A BETTER PLACE FOR ALL PEOPLE. THE NATIONAL ASSOCIATION OF SOCIAL WORKERS SALUTES PAULA TAYLOR, M-S-W, FOR BEING WEST VIRGINIA’S SOCIAL WORKER OF THE YEAR!