The Power of Social
Work.
Pass It On.
Dear Friends and Colleagues: Welcome
to the all-new outreach toolkit for 2004.
We're very excited this year, not only because of the new
campaign theme - "The Power of Social Work: Pass It On," which
we'll explain a little later - but also because this is a whole
new concept for us. This toolkit was designed to act as a valuable
resource for your outreach efforts, not just for Social Work
Month but all year long.
Plus, there are a number of new features for this year's toolkit,
including:
- An updated and more robust Observance Calendar,
which includes the sponsors - where appropriate - for each
observance, which will help you develop cooperative or
co-sponsorship
opportunities with different local chapters of organizations.
- An all-new Packaged Practice Area section, giving
you templates for press releases, electronic press pitches,
and letters to the editor for each of our eight areas of
specialty.
- Materials - from press releases and letters to the
editor, to electronic media pitches and op-ed
articles - that
have been carefully crafted to emphasize (not just mention)
a local angle for these materials. These "fill in the blanks" sections
are numerous but easy to follow, and go a long way toward
making your story interesting to a chosen media's audience.
- Live-read 15- and 30-second Public Service Announcements
(PSAs) for you to distribute to your local radio stations.
- All the electronic files you need can be found
on the NASW Web site www.socialworkers.org
The theme for this year's Social Work Month, as we said
earlier, is "The Power of Social Work: Pass It On." This
has special meaning to us because, as social workers:
- We pass the power of our work on to the people
whom we help, giving them renewed hope.
- We pass the purpose of social work on to the
community to show how our role benefits everyone.
- We pass the passion of social work on from
one generation of social workers to the next.
There's another reason this toolkit is special to us. This
year, we've called many of you and asked for your input. So,
we wish to thank all the chapters who took the time to speak
with us and give us your honest and in-depth thoughts. In fact,
your feedback was so helpful and inspiring that this year we've
decided to include a short reply survey in each toolkit. Providing
us with your thoughts will only take a few minutes, but could
make a world of difference in improving this toolkit, so that
we can continue to supply you with the materials you need to
educate others about social work and its importance. On behalf of all of us at NASW headquarters in Washington,
D.C., to all of you everywhere, we thank you sincerely for
your dedication and devotion to our profession and your community.
And remember: The Power of Social Work: Pass It On! Sincerely Yours,
 |
 |
Gary Bailey, MSW
President |
Elizabeth J. Clark, PhD, ACSW, MPH
Executive
Director |
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