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Social Workers Have a Head for Business

Profession's Skills Are Useful for Entrepreneurs

Social work business owners still identify with the profession.

It's no secret to anyone who has earned a social work degree that it is a versatile and practical professional tool. A social work education provides a theoretical framework and a set of real-world skills that gives social workers the flexibility to work in a wide range of settings with confidence and proficiency.

One professional realm that social workers are well-prepared for is business. Many social workers who run their own businesses are in private practice. In addition to private practice in mental health, however, many social workers also use their professional skills for other business ventures. Many have launched businesses after years of professional practice; some also prepare themselves through business and management degrees.

The NASW Center for Workforce Studies conducted a benchmark survey of licensed social workers in 2004. That survey showed that among active licensed social workers, about 17 percent work in private practice, with 80 percent of those working in the area of mental health.

Opening a mental health private practice isn't done overnight. Social workers opening a practice must consider malpractice insurance coverage, tax I.D. numbers, fees, whether or not to incorporate their practice, and office space and management. They must also determine how to build and grow their business through referrals or advertising, what kind of insurance coverage to accept and whether to become a Medicare or managed-care provider. Finally, they must be familiar with licensing regulations and laws, which may vary from one state to another.

These kinds of issues are also part of other business ventures. One social worker who launched a successful business is Phyllis Brostoff, who founded Stowell Associates Select Staff, Inc., with social worker Valerie Stefanich. The company is based in Milwaukee and provides private geriatric care management and elder care services.

Brostoff had earned her MSW in 1970 and had begun specializing in aging issues. After working on a national Medicaid waiver demonstration project, she realized that even people who were not Medicaid eligible needed assistance navigating the service system. She partnered with Stefanich, who had been developing a therapy practice focused on the elderly, and Stowell Associates opened in 1983.

"We didn't have a client," Brostoff recalled. "We had to go and convince people that they should pay us. The idea of paying money out-of-pocket [for geriatric care management] — with no insurance or no subsidy from charity — was a shocking idea.

"We explained that we are professionals," Brostoff said. "Like you pay for an accountant or a lawyer when you have a specialized problem, this is what we get paid for."

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