NASW in the Mail

NASW has begun a direct-mail membership recruitment campaign to boost the association's ranks and influence and to help provide existing and new benefits more cost-efficiently. During the campaign, some members may inadvertently receive solicitations to “join” NASW. This does not mean a member's database record is faulty or missing.

Although NASW and the professional marketing firm handling the campaign have worked hard to reduce the number of solicitations that erroneously reach members, some names inevitably manage to slip through in the computerized process of screening mailing lists of prospective members against NASW's membership database.

For example, if a member's name appears both in NASW's database and on a list of state-licensed social workers, but there is a slight difference in the spellings of the name in the two otherwise identical entries, the screening computer sees the licensing list's entry as a "new prospect." When that happens, the member receives a solicitation.

It is impossible to perfectly screen lists of names using existing computer technology, and because of the size of the lists involved, it is not feasible to search for and eliminate duplicates by hand.
Members who receive NASW solicitations can help us eliminate further duplicate mailings by simply indicating they are current members on the enclosed reply form and returning it to NASW in the postage-paid envelope provided. Members may also contact NASW Member Services at membership@naswdc.org or (800)742-4089