Social Media Toolkit: Social Work Month 2020

During Social Work Month this March, #socialworkers will blanket social media. This year’s theme is Social Workers: Generations Strong, so you’ll hear from social workers from GenZ through the Silent Generation. You can help us bring awareness to the awesome, life-changing work that social workers do by sharing your stories across Facebook, Instagram, Twitter, and LinkedIn.

Here's How

Go big!

Don't be shy about posting and sharing updates throughout the day. Ideally, you should aim to post at least once or twice daily on Instagram and Facebook and at least three to four times on Twitter. Focus on early in the morning, lunchtime, after work and on Saturdays and Sundays on Facebook.

Want extra visibility?

Use images, GIFs, videos, and other materials to get your messages to stand out.

Use the hashtags #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW so others can join the conversation.

Also be sure to include @nasw on Twitter, tag @naswsocialworkers on Facebook, and tag @naswsocialworkers on Instagram.

Remember to tag influencers, your friends and colleagues, too!

Attending a Social Work Month event? Post photos and videos to Twitter, Instagram and Facebook. Remember to use the hashtags! (You can use more than one if it fits).

Livestream on Facebook or Instagram from events when appropriate. (Practice with your colleagues first if you haven’t livestreamed before).

Share photos of Social Work Month gear.

Use our Social Work Month logos.

Use the NASW 2020 Social Work Month Frame on Facebook

Facebook and Twitter

You can duplicate some of your activities on Facebook, Twitter and other platforms. And remember to add appropriate photos or GIFS to your posts for maximum exposure. Don’t forget the hashtags: #SWGenerationsStrong#SocialWorkStrong #SocialWorkMonth #SWMonth

Sample Facebook and Twitter posts

You can modify these messages and add appropriate images to use on different platforms. Follow #nasw for more as the month progresses:

  • March is #SocialWorkMonth Happy Social Work Month #Socialworkers! #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth
  • Happy Social Work Month to all my fellow social workers! #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW
  • #Socialworkers, helping their clients one day at a time #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth
  • #Socialworkers, it’s your month to practice self-care! #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW
  • A day in the life of a social worker #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW
  • #SocialWork is my SUPERPOWER! #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW
  • I became a social worker because a social worker helped me find my voice. I want to do the same. Why did you become a social worker? #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW


Share a photo of yourself at work, engaged in advocacy, at a unit meeting, showcasing #NASW #SocialWork promotional gear

Share why you love your profession. For example:

I became a social worker to help shape the world we live in. #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW

I became a social worker because ... #SWGenerationsStrong #SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW

Did you know that by 2028, there will be 800,000 #socialworkers in the US? I’m one of them. #socialworkproud #SWGenerationsStrong#SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW

Remember, in addition to adding hashtags, tag people! You can tag up to three people on IG


LinkedIn is a more professional platform, so you'll want to tailor your message appropriately. Connect with other social workers. Share stories, research, and facts about the profession. Highlight important issues that impact your work.

Sample LinkedIn posts:

Think of salary negotiation as an opportunity to show your new employer that you're talented and savvy.
Link to: Learn about Negotiating a Higher Salary 

One benefit of a social work degree is that the job possibilities are endless. Sometimes it pays to think outside the box!
Link to: Maximizing the flexibility of a social work degree

Since the first social work class was offered in 1898 at Columbia University, social workers have led the way developing private and charitable organizations to serve people in need. Social workers continue to address the needs of society and bring our nation’s social problems to the public’s attention.
Link to: Social Work History

You can also:

  • Post videos
  • Post articles
  • Share the purpose of Social Work Month or the history of the profession
  • Link to the Social Work Month infographic
  • Use hashtags related to your post, including #SWGenerationsStrong#SocialWorkStrong #SocialWorkMonth #SWMonth and #NASW so others can join the conversation.
  • Connect with thought leaders by tagging them as well as your followers and fans.
  • Tag NASW as well as your colleagues and friends.
  • Note: Remember to only share images that you have permission to post on social media.

Social Workers, Generations Strong

2020 Logos

Download logos to use on your websites and social media accounts.

professionals chatting at a casual networking event