Social Media Toolkit

photo of woman with Elevate Social Work icon at the bottom

This March during Social Work Month, social workers take over social media. You can help elevate the profession and the conversation about the importance of social workers by sharing your stories across Facebook, Instagram, Twitter, and LinkedIn.

Here's How

  • Go big! Don't be shy about posting and sharing updates throughout the day. Ideally, you should aim to post at least once or twice daily on Facebook and Instagram and at least three to four times on Twitter. Focus on early in the morning, lunchtime, after work and on Saturdays and Sundays on Facebook.
  • Use images, GIFs, videos, and materials to get your messages to stand out. Be creative to get extra visibility.
  • Use the hashtags #ElevateSocialWork #SocialWorkMonth #SWMonth and #NASW so others can join the conversation.
  • In addition to hashtags, be sure to include @nasw on Twitter, tag @socialworkers on Facebook, and tag @naswsocialworkers on Instagram.
  • Remember to tag your friends and colleagues, too!
  • Attending a Social Work Month event? Post photos and videos to Twitter, Instagram and Facebook.
  • Livestream on Facebook or Instagram from events when appropriate. (Practice with your colleagues first if you haven’t livestreamed before).
  • Share photos of Social Work Month gear.
  • Use our Social Work Month logos.
  • Use the #ElevateSocialWork Facebook frame (see sidebar).

Facebook and Twitter

You can duplicate some of your activities on Facebook, Twitter and other platforms. And remember to add appropriate photos or GIFS to your posts for maximum exposure

Sample Facebook and Twitter posts

You can modify these messages and add appropriate images to use on different platforms. Follow #nasw for more as the month progresses:

  • Happy Social Work Month! #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw 
  • Social workers, helping their clients one day at a time #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw
  • Social workers, it’s your month to practice self-care! #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw
  • A day in the life of a social worker #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw
  • Social Work is my SUPERPOWER! #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw
  • I became a social worker because a social worker helped me find my voice. I want to do the same. Why did you become a social worker? #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw
  • Happy Social Work Month to all my fellow social workers! #ElevateSocialWork #SocialWorkMonth #SWMonth #nasw


  • Share a photo of yourself at work, engaged in advocacy, at a unit meeting, showcasing Elevate Social Work promotional gear
  • Share why you love your profession. For example:
    • I became a social worker to help shape the world we live in.
    • I became a social worker because...
  • Remember to add hashtags and to tag people!


LinkedIn is a more professional platform, so you'll want to tailor your message appropriately. Connect with other social workers. Share stories, research, and facts about the profession. Highlight important issues that impact your work.

Sample LinkedIn posts:

  • Think of salary negotiation as an opportunity to show your new employer that you're talented and savvy.
    [Link to: Negotiating a Higher Salary]

  • One benefit of a social work degree is that the job possibilities are endless. Sometimes it pays to think outside the box!
    [Link to: Outside the Lines: Maximizing the flexibility of a social work degree]

  • Since the first social work class was offered in 1898 at Columbia University, social workers have led the way developing private and charitable organizations to serve people in need. Social workers continue to address the needs of society and bring our nation’s social problems to the public’s attention.
    [Link to: Social Work History]

You can also:

  • Post videos
  • Post articles
  • Share the purpose of Social Work Month or the history of the profession
  • Link to the Social Work Month infographic
  • Use hashtags related to your post, including #ElevateSocialWork #SocialWorkMonth #SWMonth #NASW so others can join the conversation.
  • Connect with thought leaders by tagging them as well as your followers and fans.
  • Tag NASW as well as your colleagues and friends.

NASW thanks our New Jersey Chapter for these tips and sample posts!

Note: Remember to only share images that you have permission to post on social media.


Facebook Frame

NASW has created a frame which is available for you to add to your Facebook profile picture from February 14 to March 31, 2019.


  1. Sign into Facebook and go to your profile.
  2. Click on your profile picture (where it says Update).
  3. Click "Add frame."
  4. Type "Elevate Social Work" in the search box; click on the Elevate Social Work frame.
  5. Drag to reposition photo, as needed.
  6. Use the dropdown menu to choose how long you want to display the frame on your photo.
  7. Click "Use as profile picture."