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Introducing the new NASW brand:

Stronger. Bolder. United.

Together, we’ve begun our journey with a fresh brand identity that includes an exciting new logo and color palette, as well as an inspiring video that reflects our new positioning statement. It all serves to underscore the value and impact of your work. And we’re only getting started. Exciting things are happening, and we invite you to join us.

Who stands up for the vulnerable?
Who makes the difference in times of need?
We do, because we’re social workers.

Because our profession
never stands still.

As quickly as our profession must continue to evolve, NASW is leading with a fresh look and stronger voice than ever before. Our new identity captures who we are today and where we're going – together.

It’s the result of listening deeply to our members across the country, drawing from your passion, commitment, and vision for a profession that leads change. You described a reinvigorated association, rising to the demands of this singular time in our collective history. We created a platform for this vital work, one that reflects the energy and passion of our members.

Introducing the new NASW brand:

Stronger. Bolder. United.

Who stands up for the vulnerable? Who makes the difference in times of need? We do, because we’re social workers.

Because our profession never stands still.

Who stands up for the vulnerable?
Who makes the difference in times of need?
We do, because we’re social workers.

Because our profession
never stands still.