Social Work Month Campaign Highlights Profession’s Vital Role

Social workers are essential - Happy social work month; people working together

By Paul R. Pace

Social Work Month, which is observed each March, provides an opportunity to celebrate and elevate the social work profession. The theme for Social Work Month 2021 is “Social Workers Are Essential."

As practitioners, social workers are trained to help people address personal and systemic barriers to optimal living. They are employed to effect positive change with individuals, families, groups and entire communities.

“Social work has always been an essential profession but the coronavirus pandemic has made people even more aware of the important work social workers are doing on the front lines,” said Greg Wright, NASW’s communications director. “We hope our campaign will educate even more members of the public about social work and give social workers tools they need to promote the profession.”

Visitors to will find:

  • Draft press release and draft Letter to the Editor
  • A sample proclamation that social workers can send to city, local or state government officials.
  • Social Work Month promotional materials and merchandise through Jim Coleman, LTD.
  • A Social Work Month video public service announcement to share on social media.
  • Advice from experts on how social workers can better share their stories in the news and entertainment media.

NASW also provides a tool kit that social workers can use to promote the profession during Social Work Month and beyond.