Social Media Toolkit for Social Work Month 2024

woman smiling at phone with emojis around the phone

Empowering Social Workers! That's the theme for Social Work Month this March and we're hoping social workers will take this theme to heart as we bring awareness to the life-affirming work that social workers do by sharing your stories across Facebook, Instagram, TikTok, Twitter, and LinkedIn.

Our hashtags this year: #SWMonth2024 #EmpoweringSocialWorkers

Social Workers Need Your Support and Higher Pay

Social work is in high demand, with several states reporting shortages of social workers and other mental health services providers. Social workers are also on the forefront of pressing issues facing our nation, including providing services to our aging population, treating people affected by an ongoing opioid addiction crisis, and helping people find affordable housing and adequate health care. Social workers deserve better compensation for the work they do. The Social Work Month 2024 theme Empowering Social Workers underscores the need for our nation to better support social workers to address societal issues.

We ask that you share information and statistics that serve that theme on social media.

Go Big!

Did you know late nights and weekends are typically the best time to share social work content on social media? That’s because many social workers are hard at work during the daytime. However, don’t be shy about sharing and posting content throughout the day.

Aim to post at least once or twice daily on Facebook, Instagram, and three to four times on Twitter. Focus on lunchtime, after work and on Saturdays and Sundays on Facebook. Also, try to post on TikTok at least once or twice a week.

Make sure you’re looking directly into the camera when making videos for social media. Videos people enjoy the most on our page have been the ones where social workers are talking or engaging with the audience and use more "trendy" topics and music.

Want extra visibility?

  • Use videos, GIFs, images and graphics you can create with Canva or another image making service, like Adobe Spark videos, and other materials to get your messages to stand out.
  • Use the hashtags #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth and #NASW so others can join the conversation.
  • Also be sure to include @nasw on Twitter, tag @naswsocialworkers on Facebook, and tag @naswsocialworkers on Instagram and @nasw_socialwokers on TikTok
  • Remember to tag influencers, your friends and colleagues, too!
  • Attending a Social Work Month event virtually or taking precautions to go in person? Post photos and videos to Twitter, Instagram, TikTok, and Facebook and Threads. Remember to use the hashtags! (You can use more than one if it fits).
  • Share photos of you sporting Social Work Month gear.
  • Use our Social Work Month logos.


Have fun with TikToks, showcase yourselves at in-person events or create your own short videos (we find 15-30 seconds work best, remember the average person’s online attention span is about 8 seconds).

Shy about being on camera? Film yourself and others outdoors! Visit parks, seashores, or even your backyard) and record video in 30 seconds to one-minute increments. You can superimpose captions or create a voiceover on them later. Be sure to use trending sounds and music, while keeping it professional. Or gain momentum by jumping on a challenge trend.

Trying to build your audience? Know who you are making content for and make it relatable — not just for yourself, but for your audience, too.

Remember to share your TikToks on Instagram, Facebook, Snapchat and other networks like LinkedIn. You can connect your Instagram account to your Facebook so when you share to IG it automatically shares to your Facebook page. If they are not connected, you can download the video. Then upload it to those sites and to YouTube as a short. Just put the hashtag #shorts in the description.

Facebook and X (Twitter)

Just as you would with TikTok, you can duplicate some of your activities on Facebook, Twitter and other platforms. And remember to add appropriate photos or GIFS to your posts for maximum exposure.

Don't forget the hashtags: #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Sample Facebook and X (Twitter) posts

You can modify these messages and add appropriate images to use on different platforms. Follow #nasw for more as the month progresses:

March is #SocialWorkMonth Happy Social Work Month #Socialworkers! #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Happy #SocialWorkMonth to all my fellow social workers! #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

#Socialworkers, helping their clients one day at a time and should be paid accordingly! #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

#SocialWorkers Need Your Support and Higher Pay #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

#Celebrate #SocialWorkMonth! Encourage lawmakers to pass legislation raising the wages for these champions of social justice. #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Social Workers Need Your Support and Higher Pay #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Here’s a day in the life of a social worker #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW (be sure to share a photo of just yourself, not a client or colleague hard at work).

#SocialWork is my SUPERPOWER! #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

I became a social worker because a social worker helped me find my voice. I want to do the same. #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Why did you become a social worker? #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW


Share a photo of yourself at work, engaged in advocacy, at a unit meeting, showcasing #NASW #SocialWork promotional gear. Get permission from others before taking and sharing photos containing their likeness. Share why you love your profession.

Remember, in addition to adding hashtags, tag people! You can tag up to three people on Instagram.

Sample Instagram Posts

I believing in #EmpoweringSocialWorkers! I’m one and this month we’re celebrating our profession!
Here’s what keeps me inspired: (add description, share a photo). #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

The demand for social workers is reflected in the statistics. Did you know that by 2030 there will be more than 782,00 social workers in the United States? This makes social work one of the fastest growing professions in the United States. #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

Did you know the overall employment of social workers is projected to grow 7 percent from 2022 to 2032, faster than the average for all occupations? #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW


Because LinkedIn is a more professional platform, you'll want to craft your messages appropriately. Network with other social workers. Share research, facts, and stories and your opinion about the profession. Highlight important issues that impact your work.

Sample LinkedIn posts

Since the first #socialwork class was offered in 1898 at Columbia University, #socialworkers have led the way developing private and charitable organizations to serve people in need. Social workers continue to address the needs of society and bring our nation's social problems to the public's attention. [Link to: Social Work History]
#SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

According to an Ipsos National Social Work Public Opinion Survey, slightly more than half of respondents think social workers should get higher pay. And 34% neither agree nor disagree that social workers should be paid more and only 13 percent disagree with higher pay.
#EmpoweringSocialWorkers should be #PriorityNo1 #SWMonth2024 #SocialWorkMonth #NASW

Think of salary negotiation as an opportunity to show your new employer that you're talented and savvy. [Link to: Learn about Negotiating a Higher Salary]
#SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

One benefit of a #socialwork degree is that the job possibilities are endless. Sometimes it pays to think outside the box! [Link to: Maximizing the flexibility of a social work degree]
#SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW

You can also:

  • Post videos; share articles and share the purpose of Social Work Month or the history of the profession
  • Use hashtags related to your post, including #SWMonth2024 #EmpoweringSocialWorkers #SocialWorkMonth #NASW so others can join the conversation.
  • Connect with thought leaders by tagging them as well as your followers and fans.
  • Tag NASW as well as your colleagues and friends.


Remember to only share images that you have permission to post on social media. And please make sure you add useful alternative text to images to make them accessible to people with disabilities.

NASW Social Media

empowering social workers inspiriing action, leading change

2024 Social Work Month Logos

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